What is Clear Prospects®?
The Royal Mail has discontinued Clear prospects and has replaced it with with several new services including Royal Mail Data Cleansing. This can be found here along with NCOA Update - for keeping track of customers who move house, and Postcode Address File - an up-to-date address database.
Clear Prospects® is an intuitive, easy to use online tool, created for small to medium businesses that allows you to cleanse, enhance and create prospects based on your existing customer pool.
Clear Prospects® creates business opportunities through improved accuracy of customer data. By prospecting for new customers, the effectiveness of your mailing campaign is enhanced. A typical database containing 5000 records can be cleansed, enhanced, prospected and ready to go in as little as 15 minutes.
How does it work?
Log into our secure online tool and cleanse your data, thereby improving accuracy and decreasing returns of incorrectly addressed mailings. The cleansing service includes correctly formatting addresses, identifying duplicates, and cleaning against suppression files such as Royal Mail's National Change of Address Data and Universal Suppression Service. We can help you create accurate campaigns and track lost customers.
Secondly, the Prospects option will help grow your business. This service allows you to purchase new consumer or business details with parameters that you can tailor to your business needs.